Allwyn UK has been chosen by the Gambling Commission to become the first non-Camelot operator of the National Lottery starting in February 2024. The Commission selected Allwyn’s bid because it was seen as the best way to revitalize the lottery and grow returns to good causes in a safe and sustainable manner.
Allwyn’s bid chair, Sir Keith Mills, expressed gratitude for being chosen as the future custodian of the National Lottery and stated the company’s plans to bring the lottery back to the heart of the country. Allwyn aims to reignite the significance of the National Lottery for individuals and communities, whether they play or not.
Allwyn UK chair, Justin King, commended the Gambling Commission for considering the challenges faced by the National Lottery. He emphasized that Allwyn’s proposal was deemed the strongest in terms of growing good causes while ensuring safety and sustainability. The company is determined to increase participation, enhance safeguards, and contribute more to good causes.
Allwyn Entertainment group chief executive, Robert Chvátal, expressed excitement about becoming the steward of the National Lottery, highlighting the company’s successful track record in operating lotteries in countries such as Austria and the Czech Republic.
Allwyn plans for a smooth transition from Camelot’s term to their own, as they take control of day-to-day operations in 2024. Despite disappointment at not being selected, Camelot CEO, Nigel Railton, affirmed their commitment to continue delivering a strong product and raising funds for good causes until their current licence expires in February 2024. Camelot achieved impressive results in the previous years, with successive sales growth and record-breaking returns to good causes from ticket sales.
Allwyn’s selection followed a competitive tender process that also involved The New Lottery Company, owned by the operator of Health Lottery, Northern and Shell, and Italy’s Sisal, in addition to Camelot.
