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Home > Blog > Marketing > Marketing Affiliates to Boost XLMedia Growth in FY21 due to Strong Sports Division
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Marketing Affiliates to Boost XLMedia Growth in FY21 due to Strong Sports Division

Jamie Becker
Last updated: November 14, 2022 12:28 pm
Jamie Becker
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Revenue for the 12 months to 31 December 2021 is expected to reach $66.6m, which would be a 21.5% increase from the prior year’s $54.8m. Earnings before interest, tax, depreciation and amortisation (EBITDA) are also projected to rise by 41.0% from $12.2m in FY20 to $17.2m. This growth can be attributed to the strong performance of the sports vertical, with revenue expected to jump from $11.3m to $25.2m. This increase is supported by the acquisition of Sports Betting Dime and multiple publishing partnerships. XLMedia has also expanded its sports segment in the US, operating in 15 states, with plans to enter new markets upon regulation. To balance the decline in European casino revenue, which is expected to decrease by 26.8% to $23.2m due to stricter regulations, XLMedia is focusing on its personal finance segment. It anticipates a 4.8% year-on-year increase in personal finance revenue to $8.8m, although it acknowledges that trading in this area will pose challenges in the coming year.

“Continued progress has been made in rationalizing and reorganizing the company to capitalize on the North American market opportunity and reduce risk from legacy business areas,” said XLMedia. The company expects strong growth in the US sports vertical in FY22, partially offset by the decline of the European casino vertical and the restructuring of the personal finance vertical. XLMedia plans to release its full 2021 financial year results in March 2022.

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By Jamie Becker
Jamie Becker is a highly regarded writer with a fervent passion for gambling and online gaming. With over a decade of experience in the industry, Jamie has established himself as a knowledgeable and trusted authority, covering a wide range of topics from casinos and sports betting to poker strategies and the latest trends in online gambling. His writing is noted for its meticulous research, clarity, and engaging style, making complex subjects easy to understand and enjoyable for readers of all levels. Jamie’s articles provide in-depth reviews, expert tips, and up-to-date industry insights, helping gamblers make well-informed decisions and enhance their gaming experiences.
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